RUOXI LI
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XR
- Near Clouds
- The Vison of Time
- Hello, human
Installation
- AI HANZI
- City Brain
- Politechs
Others
- Night Trains
- Green Meat
- Read, Marked, Monitored
- Spaceland
Green Meat
2022This project aims to investigate how large corporations, in the context of a well-established cultured meat industry, are embedding the notion of cultured meat's "indispensability" through rationalization and health-focused marketing. The ultimate goal is to achieve global "food domination." Using experimental visuals, I illustrate how these ambitious companies employ "directive language" and "deceptive rhetoric" to craft the public image of cultured meat and strive to build customer loyalty. Entrepreneurs and capitalists with ulterior motives are keenly observing and enjoying the growing dependence on cultured meat among consumers. Our unconscious consumption behaviors are steering our dietary habits and consumer perceptions in the direction these corporations desire. It appears that we have become inseparable from "cultured meat," and by extension, from the capitalists who provide it.